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IWA 2020 Press Kit

marzo 03 2020

Stay Curious - SWAROVSKI OPTIK proudly presents the world’s first optical device to offer digital animal identification


SWAROVSKI OPTIK’s latest innovation is a smart one: with the new dG (digital guide), the Tyrolean family business is proud to present a genuine world first. It is the very first long-range optical device to allow you to combine your viewing with automatic animal identification, documenting, and sharing. When used with the intuitive dG app, the dG with built-in camera is the ideal companion for anyone who is keen to learn more about nature.


SOP-Blog:/blog/PressBlog/2020-02-17 SOC dG Birding Outdoor/dG Birding Outdoor Bild/SOC_dG_pressrelease_01.jpg


From April 1, 2020, the dG will be available from selected retailers and online at swarovskioptik.com.

Find the full version of the pressrelease in your language in the download sector.

Further technical information are available on the product page.


APPROACHING DISTANCE - The new Z8i 3.5-28x50 P from SWAROVSKI OPTIK


Responsible hunting over long distances demands an experienced shot. Local knowledge, correct estimations of external influences, personal experience, and the right equipment are key factors that can have a decisive influence on shot accuracy. The latest rifle scope from SWAROVSKI OPTIK is the perfect high-performance companion for challenging hunts. The Z8i 3.5-28x50 P offers excellent detail precision, even over long distances, and will win you over with its limitless versatility.


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The newest member of the Z8i family is available from selected retailers since September 2, 2019.

Find the full version of the pressrelease in your language in the download sector.

Further technical information are available on the product page.


Start smart - The dS rifle scope now comes with SR mounting rail


With the dS, SWAROVSKI OPTIK has developed a “smart” rifle scope that provides hunters with the ultimate in high-tech support. It combines the optical quality of conventional sighting-in optics with the key benefits of a digital scope to create an impressive whole.


SOP-Blog:/blog/PressBlog/2019-10-01/dS_SR.png


Since October 1, 2019, the family-owned company based in the Austrian Tyrol has expended its dS family to offer the rifle scope complete with proven SWAROVSKI OPTIK mounting rail (SR).

Find the full version of the pressrelease in your language in the download sector.

Further technical information are available on the product page.


Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
kathrin.puelacher@swarovskioptik.com
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